Magic Fresh®

Beaulieu's exclusive odor eliminator.

About Magic Fresh<sup>®</sup> Banner


Odor eliminator

Patented odor eliminator built into your carpet.

Eliminates common household odors

Odors are broken down into simpler, smaller non odorous components and released into the air.

Lasts the life of your carpet

Lasts up to 10 years or up to five hot professional extraction cleanings.


Safe for your whole family, even your pets.

Is there clinical proof? Yes!

Magic Fresh was tested using two most common odor complaints in the home – pet urine and cigarette smoke. When comparing results on a carpet treated with Magic Fresh versus a non-treated carpet, after a full 90 minutes the measured improvement on the Magic Fresh treated carpet was 80.8% for pet urine and 90% for cigarette smoke.

You're probably wondering...

Can I clean my Magic Fresh carpet?
Yes. We recommend professionally cleaning your carpet every 12 to 18 months.

How long does Magic Fresh last?
For the life of your carpet – up to 10 years or up to 5 hot professional extraction cleanings.

Where do the odors go?
They are broken down into simpler, smaller non odorous components and released into the air.

Will my carpet smell because it is capturing odors?
No. All odors are broken down at a microscopic level. Your nose will not be able to detect any odor.

Will Magic Fresh always eliminate odors?
Magic Fresh works continuously to reduce most common household odors.

What is Magic Fresh?

Exclusive to carpets made by Beaulieu, Magic Fresh® is an environmentally-friendly carpet treatment specially formulated to eliminate common household odors such as pet urine, food and cigarette smoke. It is a self-renewing, odor-reducing formula that is effective for the life of the carpet and it is completely natural, environmentally and pet-friendly.

What does Magic Fresh do?

It eliminated most common household odors such as pet urine, cigarette smoke and food.

  • Patended odor eliminator built into your carpet
  • Eliminated a broad range of household odors
  • Lasts as long as your carpet, guaranteed!
  • Works faster and lasts longer than the competition
  • Natural, environmentally and pet-friendly

How does Magic Fresh work?

The effectiveness of Magic Fresh is best understood by comparing it to the way baking soda neutralizes odors in your refrigerator, except with Magic Fresh,
you don’t have to replace the box! 

Beaulieu uses proprietary and exclusive materials applied to carpet fibers during the manufacturing process to give the carpet its Magic Fresh capabilities. When unpleasant odors come in contact with the carpet fibers, the Magic Fresh application neutralizes the offending odors and releases them as harmless carbon dioxide (co2) into the air.